About us

Clients & Collaborators

Press & Events

Set design / Experience design / Installations

We first started working together as ABBY+ALICE in 2016 whilst studying Performance Design at Central Saint Martins. Since then our work has been exhibited at the V&A and presented at ADC*E Europe.

We make environments that people can be in, that tell stories and rely on the audience being active. Our own work centres narrative discovery in interactive sets: inspired by video game style storytelling and developed through an iterative design process.

More recently, we’ve been making games that break down complex systems into playable theatre.




100 Wardour Street Soho

ADCE Festival Barcelona

Arts Council England

Bompas & Parr

Captain Morgan

Ellenborough Park

Glastonbury festival

Horniman Museum and Gardens

Iris Theatre Covent Garden

Lost Lectures

Lovebox festival

MAMA productions

Maverick Projects


Orleans House Gallery

Royal Academy of Arts

Social Eating House and The Blind Pig Bar

The Conduit members club

The Lost Estate

The Steel Yard

University of the Arts London

Victoria and Albert Museum

WaterAid Charity

We Are Jackanory

Wilderness Festival

2018 – ADC*E (Art Directors Club of Europe) – We were selected as one of 22 ‘High Potentials’, hand picked from across Europe by the ADC*E . They invited us to Barcelona to present our most beloved project ‘Man on the Moon’, to a conference of industry leaders.

2019 – The Stage – ‘Souvenir’ was selected as one of The Stage’s top 5 immersive experiences of the year.

2019 – The V & A – We were selected by The Society of British Theatre Designers to be part of the Staging Places exhibition at the Victoria and Albert Museum in Kensington. Our project ‘Never Set Eyes on the Land’ in collaboration with NUTKHUT was on display in the Theatre and Performance section from March 2019 until March 2020.




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