About Us

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Abby and Alice are set designers, experience designers and installation artists based in London. We specialise in interactive and immersive design for theatre and events.

We make environments that people are in, that tell stories and rely on active audiences. Our own work centres narrative discovery in interactive sets: inspired by video game storytelling and developed with an iterative process.

We make work because we love learning collaboratively through interactive environments and letting that grow in unexpected directions when it’s introduced to audiences. More recently, we’ve been making games that break down complex systems into playable theatre.




100 Wardour Street Soho

ADCE Festival Barcelona

Arts Council England

Bompas & Parr

Captain Morgan

Ellenborough Park

Glastonbury festival

Horniman Museum and Gardens

Iris Theatre Covent Garden

Lost Lectures

Lovebox festival

MAMA productions

Maverick Projects


Orleans House Gallery

Royal Academy of Arts

Social Eating House and The Blind Pig Bar

The Conduit members club

The Lost Estate

The Steel Yard

University of the Arts London

Victoria and Albert Museum

WaterAid Charity

We Are Jackanory

Wilderness Festival

2018 – ADC*E (Art Directors Club of Europe) – We were selected as one of 22 ‘High Potentials’, hand picked from across Europe by the ADC*E . They invited us out to Barcelona to present our most beloved project ‘Man on the Moon’, to a conference of industry leaders.

2019 – The Stage – ‘Souvenir’ was selected as one of The Stage’s top 5 immersive experiences of the year.

2019 – The V & A – We were selected by The Society of British Theatre Designers to be part of the Staging Places exhibition at the Victoria and Albert Museum in Kensington. Our project ‘Never Set Eyes on the Land’ in collaboration with NUTKHUT is on display in the Theatre and Performance section until March 2020.




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